Pictures courtesy of White October
Last week the new Foyles flagship store at 107 Charing Cross Road has opened, and digital agency White October has developed a smartphone app that lets you search for the exact location of any book within this vast new Foyles store.
As freelance illustrator on the project my responsibility was to develop map illustrations based on the store’s floorplans as well as a few logos to help people find their way around the maps.
I worked with the fantastic team of Holly, Jo and Mat at White October and already got a chance to try out the app at the launch party this week.
If you love books (and who doesn’t?!), I’d really recommend visiting the beautiful new Foyles store - maybe you’ll even use the new app to find what you are looking for!
"The first of its kind in the UK, Foyles Book Search will allow customers with a smartphone to browse stock availability and to locate books within the new four-storey bookshop using an interactive map. The project has been nicknamed ‘Ariadne’ by Foyles booksellers, after the mythological figure who guided Theseus through the Labyrinth […]
With no need to download an app, a Foyles Book Search landing page will automatically appear in the web browser of a customer’s smartphone when they connect to the store’s Wi-Fi network. This will allow customers to search for the title or author they are looking for, displaying a map of the shop showing where it can be found and how to get there.”
Excerpt of White October press release - read the full release here
White October creates in-store digital search product for Foyles
design week article (9th June 2014)
Below is a collection of map & logo illustrations I did for the project
Illustration, Animation & Design Showreel
including the latest commercial and personal work.
Music: “Annuschka” by Henriette Klevenow
Many Thanks to Darren Walker for his help with the edit!
Reel Breakdown / Projects included:
• Lambeth Parks (animated illustrations for app)
• Lambeth Libraries (animated illustrations for app)
• Oxford Souvenir Map (illustrated map for Oxford University)
• Our World (illustrations and short animations for science centre exhibition)
• jQuery UK (animated illustrations for conference website)
• All Your Base (game character action sprites for website game)
• White October Banner (illustrations for promotional banner)
• White October Homepage (animated illustration for website)
• Skwigly Banner (animated gif for online magazine)
• Seaside-O-Matic (animated gif / digital automaton)
• Seaside Summer (series of illustrated cards)
• The Adventures of Can’t Be Bothered Man & Sidekick-Can
(web cartoon / gif series with Darren Walker)
• Merry Christmas (seasonal greetings gif)
• Fisherman (animated gif / digital automaton)
• 2D Automaton (animated gif / digital automaton)
• Animated gif doodles